46664 isn’t just a new men’s and women’s wear line. It has a deeper meaning behind it; 46664 was Nelson Mandela’s prison ID at Robben Island prison off the coast of Cape Town. The line was made to pay homage to Nelson Mandela and revive “the struggling clothing and textile manufacturing industries of South Africa.”-WWD
“His fellow inmate and now business magnate, as well as Minister of Human Settlements, Tokyo Sexwale commented that “46664 Apparel is not just another brand, but a way of giving back to an organization that is intimately connected with the legacy of this country’s greatest leader.” Sexwale is also a Trustee of the Nelson Mandela Foundation that oversees 46664.” -WWD
It’s comprised of men’s and women’s wear, I haven’t seen any of the shots of what the women’s portion has to offer, but if it’s anything like the men’s offering, I’m sure it will receive a warm welcome. A myriad of vibrant colors, smart blazers, tailored button-up shirts and classic chinos make this a great transition line for men; coming from the office to a night out with ease. Check out more shots from 46664 below.
Dope! I love the mix of sophistication and cool appeal. A guy would potentially turn my head if he added any pieces of 46664 to his wardrobe. I also commend the creators for going deeper than just putting a line out, Wayne Webb, managing director of Brand ID (a South African manufacturer) stated that pieces are using materials that were manufactured in South Africa. I hope this line creates more jobs as well.
Prices start at $26 for t-shirts and $86 for a polo, no word on the cost of chinos, blazers nor denim. The line is slated to go international next year, it’s currently carried in 15 Stuttafords stores nationwide and in Namibia and Botswana.
“In addition, 70 other independent retail partners will be carrying the brand. By mid-November, the online boutique 46664fashion.com will be operational, and a stand-alone concept store is planned for early 2012 in Johannesburg.” -WWD
Will you be checking for 46664? I know I will.
xx Sereeda
Photo Source: WWD
